Coca Cola - Hug Me Machine
Part of the Coca-Cola Friendship Machine open brief, we developed the World’s first vending machine with built-in sensors that respond to a human hug. All you had to do was wrap your arms around it, give it a squeeze, and you’ll get a free can of Coke!
Awards:
● Silver Spike, Outdoor (Special Build), Spikes Asia 2012
● Finalist, PR, Spikes Asia 2012
● Finalist, PR Lions 2012
● Finalist, Direct Lions 2012
● Finalist, Outdoor Lions 2012
Chief Creative Officer: Steve Back
Art Directors: David Stevanov, Jon Loke
Copywriters: Kevin Joseph, Troy Lim
Designer: Eunice Ng
