Key visual for IAGT
Excerpt from the brand book denoting colours under the IAGT brand, as well as introducing the design grid
Talent cards developed to announce IAGT artists
Adaptation of key visual to social media channels
On-ground branding: Lanyards
On-ground branding: Meet & Greet wall with sponsor logos
On-ground branding: Directional signage/General branding
It's A Girl Thing Brand Book
"It’s A Girl Thing" (IAGT) is a platform with a purpose – where girls can come together and celebrate everything joyful and important about it. To bring this idea to life, a one-of-a-kind entertainment meets education festival is held yearly since 2016.
Helped put together a brand book for this platform, defining logo guidelines, colour palette, typography and grid design systems, as well as designed templates for KVs, talent cards, social assets and sponsor templates. A comprehensive events guide was also compiled that details dos and don'ts for on-ground branding.
