Songkran Search

In a celebration of Thai culture and local trends, the most shocking, delightful and funny searches across the past year were highlighted over the Thai New Year - Songkran. The topics of searches were carefully selected and celebrates the Thais' behaviour, highlighting how they use Google Search. 

Over a period of six days, a teaser post prompting people to guess which search topic was more searched was posted in the morning, generating buzz and encouraging engagement on our Facebook page. We then revealed the answer to these search questions in the evening.