Lunar New Year with Google
For the Year of the Rooster in 2017, Google launched a brand campaign across SEA to create a prolonged engagement with consumers throughout this Lunar New Year season. From mini activities ranging from spring cleaning to reunion dinners, the campaign created a one-stop destination for celebration - bringing multiple traditions online. Users were also encouraged to share their well-wishes with friends and family upon completion of the mini games/activities.
Designed to encourage users to return back to the site, activities were unlocked one by one across the fifteen days of the Lunar New Year.
