McDonald's Surprise Alarm
McDonald's wanted to build stronger associations with mornings. But we very well know that not everyone likes mornings. So by creating the same anticipation of waking up to a special occassion, like a child on Christmas morning, we were able to give mornings a fresh start. By repurposing the utility of an alarm clock, the McDonald's Surprise Alarm app was created. It works like any other alarm but with the added twist of having people wake up to happy surprises. These surprises come in the likes of food coupons, music downloads, life hacks, tips and fun content in varied formats of mobile wallpapers, gifs, and videos.
Punnypixels was commissioned to design a series of motivational and fun content pieces featuring their signature punny twist.
The surprise alarm can be downloaded from the iTunes app store here, or from the Google Play store here.
