McDonald's - Double Up
With the objective to re-engergise consumers with McDonald's existing core products (McSpicy, Cheeseburger & Fillet-O-Fish), I designed the burger wrapper and clamshell packaging to complement the campaign idea - 'Double Up Your Full Life'.
Energy for your work day and night life - Everyone striving to get a little more out of life needs a meal that matches their hunger. And nothing’s more satisfying than your favourite burger with not one, but two delicious patties.
